Derek Craven - Outside the Square Personal Trainer
LOGO · BUSINESS CARD · FLYER · PHOTOGRAPHY
Derek Craven helps older adults improve their fitness and mobility. He chose Outside the Square as his company name as he has to be quite inventive when training clients who have health conditions or pain from existing injuries.
‘The logo fits perfectly with how I work and who I am. I’ve had such positive feedback. I’m grateful to my clients for agreeing to appear on my flyer especially as no Photoshop was permitted! I wanted to show ‘real’ people and what’s achievable even if you haven’t exercised in years.'
Derek Craven, Personal Trainer